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Ally Digital Product Manager in Charlotte, North Carolina

Product Owner - Digital Product Manager

Reporting to the Digital Product Director, the Digital Product Manager will drive innovation and manage change on the digital storefront across several business lines.


  • Develops, manages and implements digital product backlog and roadmap for consumer & corporate storefront services including Auto & Insurance, Lending, Corporate, onsite search, and ratings & reviews.

  • Manges 3 rd -party vendor relationships and contracts for outsourced services

  • Manges a digital product specialist

  • Participates in daily/weekly agile routines with the team (stand ups, planning, refinement)

  • Leverages website performance data and industry trends to recommend and lead enhancements to site merchandising, content, features and tools

  • Balances a sales and service minded approach to create incremental business value while ensuring compliance with brand standards and industry regulations

  • Owns a test & learn agenda, proactively building a pipeline of ideas and concepts for A/B and multi-variate testing

  • Partners with UX, content strategy, product, & marketing/ CRM teams to deliver an integrated channel strategy for all Ally products

  • Cogently presents strategy and content recommendations to partners across the organization, including senior and executive level management

  • Triages production issues with business and technology partners to ensure swift and satisfactory resolution with minimal impact to users and the business

  • Creates a consistent, proactive reporting routine for standard program updates and all testing efforts

  • Remains engaged in all steps of the enhancement and sprint process, including business validation/testing and participation in regularly scheduled technology releases

Qualifications :

  • Seven to 10 years of professional digital product management & marketing experience, with a focus on digital merchandising and conversion optimization (A/B & multi-variate testing)

  • Passionate about delivering an amazing customer experience and using VOC to measure success

  • Critical thinker, driven by data, strong analysis skills and an enthusiasm for digital

  • Thrives in a fast-paced, self-directed, team environment and is comfortable presenting ideas and concepts across all levels, both inside and external to the organization

  • Detailed-oriented and able to perform tasks at all levels, including some routine tasks.

  • People management experience preferred

  • Experience managing websites and onsite search a plus

  • Bachelor's degree in business, marketing or related field

  • Strong organizational and planning skills

  • Able to grasp technical concepts and convey them in a simple, friendly manner

  • Strong PC skills required: Excel, Word and PowerPoint proficiency is a must

  • Experience with web analytics tools preferred (Adobe, Google)

Job Title: Digital Product Manager

Company: Ally Financial Inc.

Category: Digital

BU Function: Ally Bank

Experience Level: Experienced

Requisition ID: 19-6574